Our free, customizable buyer persona ebook will let you easily organize your research to create your very own buyer personas.

With this ebook you can learn best practices for persona research and create thorough, detailed buyer personas that you can share with your entire company.

This offer includes tips and tricks for:

• Asking the right questions during your persona interviews and surveys
• Formatting your persona research in a compelling way
• Presenting your new, finalized buyer personas to your company

Using your buyer personas for segmentation, content mapping, and lead nurturing